Wednesday, April 16, 2008

What Makes Your Car Ugly? Dodge Caliber Edition

Chrysler's Dodge brand has managed to build quite a styling empire for itself. On the topic of Value, they go head to head with GM's Chevrolet and... er, Ford. When Styling becomes the deal maker, they seem to have lifted themselves to the level of Pontiac from about 4 or more years ago. I'm not saying I don't like the particular vein they have followed in general, but they have largely adapted a boy-racer look to almost every passenger vehicle they sell, which I have found myself rather tired of when seen strapped onto anything less assuming than a Viper, Charger R/T, or Ram Truck.

I won't deny that it has certainly been successful in terms of brand recognition, and what better passive safety feature is there than to have a handy verb spring to mind for any pedestrian facing down a large metal contraption with a over sized set of cross hairs approaching them at high speed? Wouldn't you want to dodge as well? I've been run over (or under, as it were) by a car, and I would have done much better to have received the subliminal advice offered by a Dodge than any given by a Ford Escort.

Back to the topic at hand: The lovely and soft-spoken design of the Dodge Caliber. I'm going to change over to some Firearm and Artillery lingo to help describe it as well. I hope you don't mind.

The Caliber has a face only it's mother fellow Dodge brethren could love. It is by far the most aggressive looking car in it's class, which also defies definition. Can you believe this car replaced the Neon? It seems to be about twice the size. When staring down the gaping grill in front, you can almost pick out the lands and grooves. It is hard to blame Dodge specifically for this though, as Dodge hasn't had much choice. Chrysler has forced its divisions to use the same barrel across a multitude of firing platforms, seeming to change the length to fit everything from derringer to hunting rifle. It is shared with no less than 6 different models, although one might argue the merits of calling the Jeep Compass and Patriot separate models. The other vehicles occupy the mid-size sedan and (believe it or not) full-size crossover-utility segments.

At least we now have word from Chrysler that relief is on the way. If you want a small Dodge in the near future, you may be able to pick up one built by Nissan or Cherry. I don't know if that means the Caliber will stay in the breach to continue firing for future model years alongside the new outsourced compact car(s), or if this signals a retreat for this model. My opinion is that the bore length of this "small" vehicle exceeds that of the larger stablemates (and it isn't very exciting, either).

I'll leave you with what I think is one of the best shots of the Dodge Caliber, so that the wounding sight of it isn't so painful.
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